International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395 -0056 Volume: 02 Issue: 02 | May-2015 www.irjet.net p-ISSN: 2395-0072 © 2015, IRJET.NET- All Rights Reserved Page 801 ANIMATION AND COMPUTER GRAPHICS FOR EFFECTIVE COMMUNICATION B. Senthil Kumar 1 , Dr. L. Jayasimman 2 , Dr. Nisha Jebaseeli 3 1 B. Senthil Kumar Former Principal, Department of Animation, ES Pan Asian College, India 2 Dr. L. Jayasimman Assistant Professor, Department of CS, Srimad Andavan Arts & Science College, India 3 Dr. Nisha Jebaseeli Assistant Professor, Department of CS, Bharathidasan University constituent College, India ---------------------------------------------------------------------***--------------------------------------------------------------------- Abstract -Animations, graphics are inevitable resources in the creative industries. Education in E Universities, and other Electronic media learning institutions at present fully depended upon the computerized format. Because present generations, they more like this formats. This research aims to find the communication aspects in the education institution through animations and computer graphics. In the context of graphic design, it means that a design should be readable, legible and useful. The need for it to be noticed the idea that it should be pleasing to look at the need to create unique style. Communicating visual images should always be the graphic designer’s ultimate goal. Because of the combination of text, graphic elements and images form a powerful communication link, a print or screen media message can easily persuade a viewer by its content. It is recognized that Graphics is the potent instrument of communication & marketing. So it is necessary to conduct research on the topic Animation and Graphics for effective Communication is a need of the hour. This researcher tends to conclude that the communication industry is not only mobilizing huge amount of money but also it contributes a lot to the society and it provides entertainment, awareness in the means of political, economic, cultural, social etc. On the other hand science and technological advancement must also be adopted. When more applications of computer graphics and animations the communication is effective. Key Words: Animations, graphics, media & communication, combination of text, graphic elements, persuade, effective Communication, technological advancement 1. INTRODUCTION With the 21st century knocking at our doors, media has assumed a status which it had never enjoyed before. Starting as an institutionalized approach to generate awareness and inform the masses, media has become an instrument to govern our lives [1]. Rather than a form of culture expression, it has a culture in itself. It was supposed to report on the way of life of people. It has now become life itself. Moreover, it has become the most important industries in this era [2] . WHAT IS VISUAL MEDIA? According to Cambridge advanced learners dictionary Ǯvisual media is something that you are shown, such as a picture, film or map in order to help you to understand or remember informationdz [3] . Many experts are giving many definitions. It is difficult to say a correct meaning. We can see and listen through these Medias and understand the meaning that is what known as visual media. The development of the media and the progress of education are intimately related each other in many ways [4] . The visual media not only provide information and entertainment but they also provide directly and indirectly many opportunities to the people to be better educated. HISTORY OF VISUAL MEDIA The history began around 2500 years of epics and the ǮPuranasǯ in )ndia have provided opportunities to the children as well as the adults to participate in the cultural activities and have access to culture, even though the vast majority were, and continue even today, illiterate. One important characteristic of learning situation is motivation; some educationalist and psychologist have suggested that, the chief use of visual media is to rouse use the interest in the studentǯs right from the elementary to the university level [5] . It is needless to emphasis that care must be taken by the teacher to see that visual media used in the class room. IMPACTS IN DAILY LIFE Modern communication technologies have the potential to bypass several stages and sequences in the process of developments encountered in our decades [6] . The traditional medium, radio, television, film, video and computers will have to play role in the dissemination of information. A brief of ours potentiality in disseminating