348 The Journal of Clinical Ethics Winter 2012
Articles from The Journal of Clinical Ethics are copyrighted, and may not be reproduced, sold, or exploited
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Daniel R. George, PhD, MSc, is an Assistant Professor in
the Department of Humanities at Penn State College of
Medicine in Hershey, Pennsylvania, drg21@ psu.edu.
©2012 by The Journal of Clinical Ethics. All rights reserved.
Daniel R. George, “Making ‘Social’ Safer: Are Facebook and Other Online Networks Becoming Less Hazardous for Health
Professionals?” The Journal of Clinical Ethics 23, no. 4 (Winter 2012): 348-52.
Making “Social” Safer: Are Facebook and
Other Online Networks Becoming Less
Hazardous for Health Professionals?
Daniel R. George
ABSTRACT
Major concerns about privacy have limited health pro-
fessionals’ usage of popular social networking sites such
as Facebook. However, the landscape of social media is
changing in favor of more sophisticated privacy controls that
enable users to more carefully manage public and private
information. This evolution in technology makes it poten-
tially less hazardous for health professionals to consider ac-
cepting colleagues and patients into their online networks,
and invites medicine to think constructively about how so-
cial media may add value to contemporary healthcare.
After watching a young child in the perina-
tal intensive care unit (PICU) take her final
breath, the 29-year-old resident exited the room
where she privately grieved before pulling out
her smart phone. Opening her Facebook app as
the tears flowed, she typed a short, cathartic
status update that was instantly published to
her network of hundreds of friends: “An angel
has a new pair of wings.”
During the next 24 hours, more than 40 re-
sponses were posted beneath the resident’s
original thread, with friends and family from
around the world comforting her for having
witnessed the child’s death. Eventually, the
child’s parents—from whom the resident had
previously accepted a Facebook friend re-
quest—each commented, thanking the doctor
for her compassion and posting funeral infor-
mation for their child. Realizing that the inno-
cent status update had become a vessel for iden-
tifiable patient information, the resident
promptly deleted the post.
This story sets off a fusillade of ethical ques-
tions: Did the resident violate confidentiality,
even though this was not her intent? What
would her liability have been if other families
with children in the PICU had seen the post
and surmised that it was about their child? Is it
appropriate or practical for medical profession-
als to invite patients and their family members
into one’s Facebook friend network in the first
place? Do online friendships contribute to, or
only endanger, healing relationships? And in-
deed, if we consult the academic literature, we
will find it replete with admonishments of how
social media can endanger health profession-