Ȼɨɧɞɚɪɟɜɫɶɤɚ І. Ɍɟɨɪɟɬɢɱɧɿ ɩɿɞɯɨɞɢ ɞɨ ɜɢɜɱɟɧɧɹ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ / І. Ȼɨɧɞɚɪɟɜɫɶɤɚ // ɋɨɰɿɚɥɶɧɚ ɩɫɢɯɨɥɨɝɿɹ. – Ʉɢʀɜ, 2011. – № 4(48). – ɋ. 14 – 25. ɍȾɄ: 316.613 ɌȿɈɊȿɌИɑɇȱ ɉȱȾɏɈȾИ ȾɈ ВИВɑȿɇɇə ɋɈɐȱАɅЬɇɈȲ ȱȾȿɇɌИɑɇɈɋɌȱ Бɨɧɞаɪɟɜɫьɤа Іɪиɧа Оɥɟɝіɜɧа ɋɬɚɬɬɹ ɩɪɢɫɜɹɱɟɧɚ ɚɧɚɥɿɡɭ ɬɟɨɪɟɬɢɱɧɢɯ ɩɿɞɯɨɞɿɜ ɞɨ ɜɢɜɱɟɧɧɹ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ ɨɫɨɛɢɫɬɨɫɬɿ. ɋɢɫɬɟɦɚ ɚɬɢɬɸɞɿɜ ɬɚ ɰɿɧɧɨɫɬɟɣ ɪɨɡɝɥɹɞɚєɬɶɫɹ ɹɤ ɫɦɢɫɥɨɜɢɣ ɡɦɿɫɬ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ. ȼ ɪɟɡɭɥɶɬɚɬɿ ɬɟɨɪɟɬɢɱɧɨɝɨ ɚɧɚɥɿɡɭ ɚɜɬɨɪɨɦ ɩɪɨɩɨɧɭєɬɶɫɹ ɦɨɞɟɥɶ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ. Ключові слова: ɫɨɰɿɚɥɶɧɚ ɿɞɟɧɬɢɱɧɿɫɬɶ, ɡɦɿɫɬ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ, ɜɢɞɢ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ, ɮɭɧɤɰɿʀ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ . The paper deals with theoretical approaches to social identity study. System of attitudes and values is shown as a meaning content of social identity. Theoretical analysis results in proposed КЮЭСШr’s model of social identity. Keywords: social identity, social identity content, types of social identity, characteristics of social identity, functions of social identity. ɉɨɫɬɚɧɨɜɤɚ ɩɪɨɛɥɟɦɢ. Ⱥɧɚɥɿɡ ɩɪɨɛɥɟɦɢ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ ɩɟɪɟɞɛɚɱɚє, ɧɚ ɧɚɲ ɩɨɝɥɹɞ, ɪɨɡɝɥɹɞ ɬɚɤɢɯ ɩɢɬɚɧɶ: ɩɨɧɹɬɬɹ ɩɪɨ ɿɞɟɧɬɢɱɧɿɫɬɶ, ɡɦɿɫɬ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ ɬɚ ɨɫɧɨɜɧɿ ɬɟɨɪɿʀ ʀʀ ɞɨɫɥɿɞɠɟɧɧɹ , ɜɢɞɢ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ, ɮɭɧɤɰɿʀ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ, ɯɚɪɚɤɬɟɪɢɫɬɢɤɢ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ, ɱɢɧɧɢɤɢ, ɳɨ ɜɩɥɢɜɚɸɬɶ ɧɚ ɫɬɚɧɨɜɥɟɧɧɹ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ, ɦɿɧɥɢɜɿɫɬɶ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ ɬɚ ɤɪɢɡɚ ɿɞɟɧɬɢɱɧɨɫɬɿ. Ɇɟɬɚ ɫɬɚɬɬɿ ɩɨɥɹɝɚє ɜ ɪɨɡɝɥɹɞɿ ɨɫɧɨɜɧɢɯ ɬɟɨɪɟɬɢɱɧɢɯ ɩɿɞɯɨɞɿɜ ɞɨ ɜɢɜɱɟɧɧɹ ɫɨɰɿɚɥɶɧɨʀ ɿɞɟɧɬɢɱɧɨɫɬɿ. Ɋɟɡɭɥьɬɚɬɢ ɬɟɨɪɟɬɢɱɧɨɝɨ ɚɧɚɥɿɡɭ. Ʉɨɧɰɟɩɬ ɿɞɟɧɬɢɱɧɨɫɬɿ ɩɨɜ’ɹɡɚɧɢɣ ɡ ɪɨɡɝɥɹɞɨɦ ɮɭɧɞɚɦɟɧɬɚɥɶɧɢɯ ɩɢɬɚɧɶ ɩɪɨ ɬɟ, ɹɤ ɿɧɞɢɜɿɞɢ ɩɪɢɫɬɨɫɨɜɭɸɬɶɫɹ ɞɨ ɫɭɫɩɿɥɶɫɬɜɚ ɬɚ ɫɨɰɿɚɥɶɧɨɝɨ ɫɜɿɬɭ, ɹɤɢɦ ɱɢɧɨɦ ɿɞɟɧɬɢɱɧɿɫɬɶ ɦɨɠɟ ɛɭɬɢ ɪɨɡɝɥɹɧɭɬɚ ɜ ɹɤɨɫɬɿ ɜɡɚєɦɨɡɜ’ɹɡɤɭ ɦɿɠ ɫɭɛ’єɤɬɢɜɧɢɦɢ ɩɨɡɢɰɿɹɦɢ ɿ ɫɨɰɿɚɥɶɧɢɦɢ ɬɚ ɤɭɥɶɬɭɪɧɢɦɢ ɫɢɬɭɚɰɿɹɦɢ. Іɞɟɧɬɢɱɧɿɫɬɶ ɞɚє ɧɚɦ ɪɨɡɭɦɿɧɧɹ