[Bhagat et al., 1(2): July, 2014] ISSN: 2349-6193 IJESMR International Journal of Engineering Sciences & Management Research Http: // www.ijesmr.com (C) International Journal of Engineering Sciences & Management Research [30-35] GROWTH OF SMALL BUSINESSES IN INDIA THROUGH IMPACT OF SOCIAL MEDIA Ms. Arpita Bhagat *1 , Dr. Sachin Gupta 2 *1 Research scholar department of management studies JECRC university, Jaipur 2 Assistant professor department of management studies JECRC university, Jaipur *Correspondence Author: arpitagujju@gmail.com Keywords-social media, social network, small business growth, impact of social media on business ABSTRACT In the current era business growth and social media network goes hand in hand. Social media networking has taken a strong edge in the business development in corporate world. However the use of social media is influencing small businesses from past few decades and gradually becoming the key success factor for the growth of small businesses as well. Therefore impact of social media is relevant to the revolutionary change in business growth of every sector such as starts ups , small business or the large organizations .The influencing effects of social media can be seen in the various segments of business such as hiring concept , promoting the business , marketing strategy or customer relations . This change was foreseen in global context. However the purpose of this research is to understand the concept of social media , the growth factors of small organizations , impact of social media in India and to understand the correlation which exists between the information systems and management sectors such as social networking for business growth .Moreover the concepts of social media involvement are highlighted in the success stories of developed countries but the approach taken by developing countries such as India for the massive development is not unnoticeable. The approach used, to illustrate and understand the concept of social media in the small business growth is based on qualitative analysis which demonstrates the various aspects of social media and its influential features for small businesses. “Be planned about your content strategy. It shouldn't be a series of random updates. Plan your updates and figure out how the y resonate in the context of your product and value proposition." - Sachin Rao, country SMB (small and medium businesses) manager, Face book India I. INTRODUCTION Social media is gaining popularity and getting exponential increase in the number of users every year. India being the young country consisting of major population as youth has shown the maximum growth in following years. Face book has shown an increase of 54 percent year-on-year, and identified India as a key source of Growth. Other social networking sites such as Twitter are also gaining foothold with more than 20 million users. The impulsive increase in smart phones in India has also shared hands with social media network development. As per peer reach report face book has 31 million active daily users in India on mobile devices. However the social network means using platforms such as face book, twitter, Google plus as major sources whereas pinterest, instagram have low shadow in India. Therefore to understand the concept of social media Brzozowski et al.(2009) explains it as “unlike email which must be targeted to specific recipients or distribution lists , social media provide as free broadcast platform , allowing authors to circumvent traditionally organizational hierarchies and connect with geographically or organizationally distant readers” . Therefore the rapid increase in the use of social media network has attracted small businesses to incorporate the concept for the business enhancement.