Research Article
Analysis of Changes in Market Shares of
Commercial Banks Operating in Turkey Using
Computational Intelligence Algorithms
M. Fatih Amasyali,
1
Ayse DemJrhan,
2
and Mert Bal
3
1
Department of Computer Engineering, Yildiz Technical University, Davutpasa Campus, Esenler, 34220 Istanbul, Turkey
2
Department of Business Administration, Yildiz Technical University, Yildiz Campus, Besiktas, 34349 Istanbul, Turkey
3
Department of Mathematical Engineering, Yildiz Technical University, Davutpasa Campus A-116, Esenler, 34220 Istanbul, Turkey
Correspondence should be addressed to Mert Bal; mert.bal@gmail.com
Received 15 November 2013; Revised 24 February 2014; Accepted 13 March 2014; Published 15 April 2014
Academic Editor: Wolfgang Faber
Copyright © 2014 M. Fatih Amasyali et al. his is an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly
cited.
his paper aims to model the change in market share of 30 domestic and foreign banks, which have been operating between the
years 1990 and 2009 in Turkey by taking into consideration 20 inancial ratios of those banks. Due to the fragile structure of the
banking sector in Turkey, this study plays an important role for determining the changes in market share of banks and taking the
necessary measures promptly. For this reason, computational intelligence methods have been used in the study. According to the
research results, it is seen that it was not able to properly anticipate the data for the banking sector in the periods of inancial crises
(2000-2001 and 2008-2009). However, it is seen that, Simple Linear Regression is distinguished as a good algorithm among the
computational intelligence algorithms for all periods between the years 1990 and 2009.
1. Introduction
As a natural result of the inancial liberalization in the
economy and the banking industry in Turkey ater 1980s, the
competition in the banking industry increased signiicantly
due to the reasons such as many new domestic and foreign
players in the banking industry, release of the fund transfers
especially from international markets, enabling the banks
to make transactions in foreign currencies, advances in the
technology, and introducing new services by the banks in
the industry. herefore, a bank, operating in the banking
industry, can diferentiate itself from the other banks only if
it can develop new strategies.
In recent years, because of economic and inancial crisis,
some of the public and private banks were bankrupted and
some of them are merged and therefore they were forced
to change how they operate. In this instance, a serious
competition occurred among the surviving banks to take the
market shares of the banks that have let the industry. he
banks, which have evaluated the present circumstances, used
cutting edge technology, and improved the scope of their
products and services, were able to advance forward signif-
icantly. hus, these advances create a necessary environment
for such banks to improve their market shares. herefore,
evaluating their position in the market and developing new
strategies in accordance with their positions became much
more important.
he presence of a tough competition between the banks
besides the fragile structure of the banking sector in Turkey
makes it important to determine the change in the market
shares of banks and to take the necessary measures. For
this reason, goal-oriented estimations that would be made
by using computational intelligence methods are of great
importance for the industry.
2. General Situation of Turkish Banking Sector
he banks during the period following 1980s are mostly
multibranch banks which were inanced by public sector
Hindawi Publishing Corporation
Advances in Artificial Intelligence
Volume 2014, Article ID 649860, 14 pages
http://dx.doi.org/10.1155/2014/649860