Why we need Feminism: Analyzing the representation of Female body, Sexuality and Femininity in Bollywood Item Songs Rucha Vaidya Assistant Professor Sathaye College Email id: rucha.vad@gmail.com Abstract: This research paper looks at the way female body and sexuality is represented in item songs that have plagued the terrain of Bollywood. The objective of the research paper is to expose the offensive depiction of women which leads to gross stereotypes and generalizations. Four major aspects of this representation are scrutinized, namely, the body, the language, the object & subject and the commerce involved articulating femininity. Media constructs and deconstructs identities and feminism must use this quality to achieve its desired ends otherwise it could plunge women’s struggle into a regressive arc. Keywords: Item Songs, Gender- Stereotyping, Female Body and Sexuality, Objectification of women, Articulating Femininity