http://mcs.sagepub.com/ Media, Culture & Society http://mcs.sagepub.com/content/32/1/45 The online version of this article can be found at: DOI: 10.1177/0163443709350097 2010 32: 45 Media Culture Society Paul Grainge Elvis sings for the BBC: broadcast branding and digital media design Published by: http://www.sagepublications.com can be found at: Media, Culture & Society Additional services and information for http://mcs.sagepub.com/cgi/alerts Email Alerts: http://mcs.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://mcs.sagepub.com/content/32/1/45.refs.html Citations: What is This? - Jan 13, 2010 Version of Record >> at University of Nottingham on September 18, 2014 mcs.sagepub.com Downloaded from at University of Nottingham on September 18, 2014 mcs.sagepub.com Downloaded from