http://com.sagepub.com/ Communication & Sport http://com.sagepub.com/content/early/2013/05/07/2167479513489120 The online version of this article can be found at: DOI: 10.1177/2167479513489120 published online 8 May 2013 Communication & Sport Patrick Walsh, Matthew H. Zimmerman, Galen Clavio and Antonio S. Williams Games Featuring Visual and Verbal Communication Cues Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Published by: http://www.sagepublications.com On behalf of: International Association for Communication and Sport can be found at: Communication & Sport Additional services and information for P<P Published online 8 May 2013 in advance of the print journal. http://com.sagepub.com/cgi/alerts Email Alerts: http://com.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: What is This? - May 8, 2013 OnlineFirst Version of Record >> by Galen Clavio on January 28, 2014 com.sagepub.com Downloaded from by Galen Clavio on January 28, 2014 com.sagepub.com Downloaded from