Online Access: www.absronline.org/journals *Corresponding author: Azeem Rafi, Territory Incharge at Bullehshah Packaging Pvt. Ltd. Lahore (54000), Pakistan. E-Mail: azeem.qureshi09@gmail.com 555 Management and Administrative Sciences Review Volume 4, Issue 3 Pages: 555-567 May 2015 e-ISSN: 2308-1368 p-ISSN: 2310-872X Impact of Specialty Goods Specifications on Customer’s Purchase Intentions Muhammad Azeem Rafi 1* , Nosheen Rafi 1. Territory In charge at Bullehshah Packaging Pvt. Ltd. Lahore (54000), Pakistan. 2. Lecturer, Lahore Leads University, Garden Town Lahore (54000), Pakistan. The aim of presented study is to identify Factors affecting consumers purchase intensions regarding specialty products in Pakistan. The questionnaires were sent to 250 customer of metro and hyper star. Statistical analysis included five figure summary, scatter Plots, correlation and regression analysis to analyzed the data. The findings that brand name, brand logo, packaging and country of origin are positively correlated with the each other. So the brand name, brand logo, packaging and country of origin are the strong predictors of purchasing intention. The findings of this reseearch are limited because this chooses very few practices in relation with purchasing intention. Moreover this research is limited to metro and hyper star in Lahore Pakistan only because the data was collected only from the customer of metro and hyper star. It fulfills a research gap in the area of customer purchase intention in specialty products in Pakistan. Keywords: Brand name, Brand logo, Packaging, Country of Origin, Purchasing Intention, Metro, Hyper star and Pakistan INTRODUCTION pecialty goods are a category of fast moving consumer goods which are basically classified as; convenience goods, shopping goods, and specialty goods. This classification is principally carried out on the fundamentals of consumers purchasing intentions (Kim & Lennon, 2013). This system is based on the definition that convenience and specialty goods are both purchased with a predetermined pattern in mind. When convenience good is purchased the pattern is that the most accessible brand will be purchased; in the case of a specialty good, only a specific brand is focused. The consumer select the convenience store to select the convenience products, likewise the consumers will also visit the most convenience store to buy the shopping products. Similarly the consumers select his/her favorite brand from the convenience stores (Wang, S