The effects of multiculturalism and mechanistic
disdain for robots in human-to-robot
communication scenarios
Hyun-Hee Heo & Min-Sun Kim
University of Hawaii at Mímoa
This study investigates the effects of cultural orientation and the degree of disdain
for robots on the preferred conversational styles in human-to-robot interactions.
203 participants self-reported on questionnaires through a computer-based
online survey. The two requesting situations were intended to simulate the
participants' interactions-with humanoid social robots through an Internet
video-phone medium of communication. Structural equation modeling was
performed to examine the mediating role of mechanistic disdain between
multicultural orientation and conversational constraints. Thefindingsreveal that
between the two dimensions of multicultural orientation, only open-mindedness
inversely influences mechanistic disdain. Mechanistic disdain, in turn, negatively
affects three face-related conversational constraints, thereby leading to a lesser
concern for robots' feelings, for minimizing impositions on robots, and for
avoiding robots' negative evaluations. The implications of ourfindingson
humans' relations with virtual robot entities and on the future development of
humanoid robots are discussed.
Keywords: Human-robot interaction; multiculturalism; dehumanization
(disdain); conversational constraint
As robotic technology moves from our imagination into real life, people will
have more opportunity to encounter humanoid social robots in their daily lives.
"Humanoid social robots" refers to robots that resemble and have human-like
forms, capabilities, behaviors, or other characteristics (Gong 2008). People
interact with humanoid social robots in various situations, such as nursing homes,
schools, and workplaces (Breazeal 2002; Burke, Murphy, Coovert & Riddle 2004;
Hinds, Roberts & Jones 2004; Kanda, Hirano, Eaton & Ishiguro 2004; Pineau,
Montemerlo, Pollack, Roy & Thrun 2003).
As intelligent humanoid social robots begin to co-exist with people at home
or work, the issue concerning people's preferred communication styles toward
social robots is becoming a significant area of research. With regard to factors
Interaction Studies 14:1 (2013), 81-106, DOI io,iO75/is.i4.i,o6heo
ISSN 1572-0373/E-issN 1572-0381 © John Benjamins Publishing Company