1 18th ICOMOS General Assembly and Scientific Symposium “Heritage and Landscape as Human Values” 10 – 14 November 2014, Florence, Italy The role of digital technologies in heritage interpretation: a conceptual framework and some recommendations Andrea Sartori and Luciana Lazzeretti andrea.sartori@unifi.it; luciana.lazzeretti@unifi.it Department of Economics and Management (DiSEI) University of Florence via delle Pandette 9, 50127 Firenze (Italy) Ph. number: 055-2759-698