Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação XXXIV Congresso Brasileiro de Ciências da Comunicação – Recife, PE – 2 a 6 de setembro de 2011                                        ! "! #    $%  & ’"  "( "!)  "! & $   (  "!  !"* + ,  -  . /0 1  """ ! "!!      !    ’"  "!  ’" 2   !  "!  0 1  !   " 2 "  ". "! (!  !  "    "   ’" "   " """  "  3   0 !"!# ’"4 ,4 ! /4 5!4 ’ 6   2"  78  !  "  ! ""   "!"0   9"  : "   ,      ! "  !  "!    $ ! "  "! "  3    2" ;  %   ""  " 3   ,   9"!  :0   #   $ !    !. "!   $    "<0 = # "55 !  3 9!  ! "!     : >,? 88@*8@A0 B    3 " "." "! "   3    "!    2"    !  3 $  "0   "   2"  " ! . "   !  CDE "! C".""F  = G0     ’" 3  " ! ! "!   /  ! H7H  !  !!  0 B "   ,.   I ,!"  /!"   J"! -< ; JJ -  J" /" ! /!"  "!  KKKJ / L  /’"  /!"    M 7N0 !  /  /!" " 5 -!   !* (O!0"!