Beyond the Text: Producing Cross- and Transmedia Fiction in Flanders Nele Simons University of Antwerp Sint-Jacobstraat 2 2000 Antwerp Nele.simons@ua.ac.be Nele Simons (MA in Communication Studies, University of Antwerp) is a research assistant and doctoral candidate at the University of Antwerp, Department of Communication Studies. Her research interests include convergence culture, television viewing practices, representation, subcultural media and identity. In her PhD research, she explores how viewers are engaging with television fiction nowadays, paying particular attention to the consumption of fiction series add- ons and their role in viewers’ television viewing practices. Alexander Dhoest University of Antwerp Sint-Jacobstraat 2 2000 Antwerp Alexander.dhoest@ua.ac.be dr. Alexander Dhoest (MA in Film and Television studies, U. of Warwick, PhD in Social Sciences, K.U.Leuven) is assistant professor at the University of Antwerp, Department of Communication Studies (Belgium). His research focuses on the analysis of popular culture, in particular television, and its role in the formation of social identities (national, culture, ethnic and sexual). In this research, he incorporates perspectives on media production, representation and reception, combining quantitative and qualitative methods. He has published widely on these issues in journals such as Media, Culture & Society, European Journal of Communication and European Journal of Cultural Studies. (for a full list of publications, see http://anet.ua.ac.be/acadbib/uae/07389). Steven Malliet University of Antwerp