The Explorer Islamabad: Journal of Social Sciences ISSN (E): 2411-0132, ISSN (P): 2411-5487 Vol-1, Issue (7):241-245 www.theexplorerpak.org 241 A COMPARATIVE STUDY OF PTV HOME AND GEO ENTERTAINMENT CHANNELS IN RAWALPINDI AND ISLAMABAD Farhan Riaz 1 , Shazia Mehmood 1 , Zaigham Abbas 2 , Muhammad Alamzaib 2 , Saad Hameed 3 1 Department of Sociology, PMAS-Arid Agriculture University Rawalpindi, 2 Department of Sociology, Bahuddin Zakria University Multan, 3 National College of Business Administration & Economics Multan Corresponding Author: Farhan Riaz Bhutta PMAS-Arid Agriculture University, Rawalpindi farhanriaz8@gmail.com Abstract: In a progressive society the variation of TV channel is very important for us. We learn most of the things like, culture, tradition, norms, and way of living, lifestyles from these channels. Different channels have different impact on the minds of the people of a society. In the said research comparative analysis of Pakistan Television and Geo Entertainment has been made. From both of these channels which one takes leads to entertain the public in a more defined and demanding way. The significant focus was to judge the level of entertainment provided by both the channels and how much those are successful to raise social issues and ǀieǁers perĐeptioŶ aďout TV programs of PTV and Geo Entertainment channels. The Nature of the study was qualitative and quantitative. It was conducted at Satellite town block A Rawalpindi and sector F-7/4 Islamabad. An interview schedule was designed and the sample of one hundred and twenty people was collected through systematic random sampling technique. Then data was analyzed through spss (version 14.0). According to findings, most people like the PTV home because it is still trying to show the original picture of Pakistani society whereas the Geo entertainment is liked by people of Islamabad as it gives the information about the new fashion around the Pakistan. The findings of the study may benefit the T.V administrations to reschedule their transmission according to vieǁers aspiratioŶ. Key Words: Television, Influence, Culture, Social Issues INTRODUCTION Media is most influential tool or rather you can say media today is one of the most important weapons. Media is the main means of mass communication especially television, radio and newspapers which are providing entertainment as well as information and latest news update collectively. This media can convert black into white, a day into night. It can transform a hero into a villan and a villan into a hero. The media is doing wonders. Media is taking part to aware the people about different events taking place in the whole universe. Media has graciously opened new horizons giving political awareness to masses, played an important role in enlightening the basic human rights to general public. Media has helped to establish the writ of government by understanding the laws and constitution and to prevail the better law and orders in the society. Media has established its major impacts on the different fields of life of a society, like health, education agriculture and economy. Media has spoken the silent thoughts of the people and gave them the pride in being open publicly and presented them with the unique opportunity of freedom of expression. Media has resolved the big question in better understanding of the social issues namely, women right and child abuse etc (Naik 2005). Our drama is reflecting the supernatural elite class which is making our society mentally ill and frustrated. We are relying on sensation news and portraying looters and evils as our leaders. Media is giving its so called political awareness according to its own sweet will and neglecting the role of parliament and politicians. We should control evils of media to prevent our society from becoming evil society, and we have to take advantage of the positively and fruits of media otherwise we will remain an ignorant and fruitless society in the League of Nations (Zia 2007). IŶ todays ǁorld, Ŷeǁspapers are liked ďy oŶly the chosen few who might appreciate the detail as well as the depth of analysis. Unlike these readers elites, the common man needs only brief, simple news and heavy dose of entertainment in the form of films, plays, music and report of sports events. Television is the principal source of providing this entertainment. As such, TV has fast become the mass medium which is adored by the people in all the countries. It is not so popular only in those