240 BIBLIOGRAPHY ABRATT, R., & GROBLER, P.S.(1989). The evaluation of sport sponsorships. International Journal of Advertising, 8(4): 351-362. ABRATT, R., CLAYTON, B.C. & PITT, L.F. (1987). Corporate objective in sport sponsorship. International Journal of Advertising, 6: 299-311. ABRATT, R. & RUSSELL, J. (1999). Relationship marketing in private banking in South Africa. International Journal of Bank Marketing, 17(1): 5-19. ADCOCK, D.; BRADFIELD, R; HALBORG, A. & ROSS, C (1995). Marketing Principles & Practice. Second Edition. London: UK, Pitman Publishing. AIJO, T.S. (1996). The theoretical and philosophical underpinnings of relationship marketing: Environmental factors behind the changing marketing paradigm. European Journal of Marketing, 30(2): 1-8. ALLEN, S. (1998, March). Charity begins in sport. SportsTravel, 16. AMERICAN MARKETING ASSOCIATION (1985). AMA board approves the marketing definition. Marketing News, 5(1): 1. AMIS, J.; SLACK, T. & BERRETT, T. (1999). Sport sponsorship as distinctive competence. European Journal of Marketing, 33(3/4): 250-272. ANDERSON, P.H. (2001). Relationship development and marketing communication: an integrated model. Journal of Business & Industrial Marketing, 16(3): 167-182.