International Journal of Bank Marketing The advertising of corporate social responsibility in a Brazilian bank Edson Roberto Scharf Josiane Fernandes Article information: To cite this document: Edson Roberto Scharf Josiane Fernandes, (2013),"The advertising of corporate social responsibility in a Brazilian bank", International Journal of Bank Marketing, Vol. 31 Iss 1 pp. 24 - 37 Permanent link to this document: http://dx.doi.org/10.1108/02652321311292038 Downloaded on: 13 August 2015, At: 12:11 (PT) References: this document contains references to 48 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1245 times since 2013* Users who downloaded this article also downloaded: Edson Roberto Scharf, Josiane Fernandes, Bruno Diego Kormann, (2012),"Corporate social responsibility to build strong Brazilian bank brand", International Journal of Bank Marketing, Vol. 30 Iss 6 pp. 436-451 http://dx.doi.org/10.1108/02652321211262203 Lynette M. McDonald, Chia Hung Lai, (2011),"Impact of corporate social responsibility initiatives on Taiwanese banking customers", International Journal of Bank Marketing, Vol. 29 Iss 1 pp. 50-63 http:// dx.doi.org/10.1108/02652321111101374 Andrea Pérez, Ignacio Rodríguez del Bosque, (2014),"Customer CSR expectations in the banking industry", International Journal of Bank Marketing, Vol. 32 Iss 3 pp. 223-244 http://dx.doi.org/10.1108/ IJBM-09-2013-0095 Access to this document was granted through an Emerald subscription provided by emerald-srm:478584 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by FURB At 12:11 13 August 2015 (PT)