How Colour Communicates Meaning #1 It Affects your Mood Most of us have a favourite colour or prefer some colours over others. This is because can affect our moods so we surround ourselves in the colours that have a positive impact on our mood. Red can boost your energy, yellow often makes people feel happier, and blue is proven to bring down blood pressure and slow your heart rate which is why it is often associated with being relaxing. If you combine the happiness of yellow and the relaxing feel of blue you get green, a very pleasing colour for many people. Mental health units are known to use pastel tones on their walls so that patients feel calm, happy, and relaxed. Walls that are beige with a pink tint combined with mint green floors are a popular combination as it is said to create a soothing, harmonious and calm area. At the other end of the spectrum, literally, schools tend to user bright colours that appeal to children. When choosing colours for your next design it is important to consider how they will combine and sit with the other elements on the page and what impact that will have on the mood of your audience. #2 Colours Communicate Invisibly Wassily Kandinsky was one of the first pioneers of colour theory. A renowned Russian painter and art theorist, he is often considered the founder of abstract art. Kandinsky believed the following colours communicate the following qualities:  Yellow – warm, exciting, happy  Blue – deep, peaceful, supernatural  Green – peace, stillness, nature  White – harmony, silence, cleanliness  Black – grief, dark, unknown  Red – glowing, confidence, alive  Orange – radiant, healthy, serious #3 Colour has Cultural Significance Different colours mean different things in different places. This is extremely important for designers to know because without an awareness of the cultural significance of a particular colour, you risk offending your entire target audience. Purple for example is a colour of mourning in Thailand. In western culture however, it is associated with royalty, luxury, wealth and sometimes magic. The brand colour for Thai