POLITICAL SERVICES MARKETING FOR PEACEFUL BANGLADESH Dr. Uttam Kumar Datta 1 Abstract: The aim of this study is that a political organization or strategic alliance is competing with its competitors in providing services to various groups of people after forming government through the election process. These groups of people are called markets from the view point of marketing like the other service marketing profitable or non-profitable organizations. If the political organizations adopt marketing knowledge, they will be able to provide services for the nation in a peaceful competitive environment. This study has examined that basically political organizations are attempting to serve the nation in a competitive environment, through a competitive process. The conducted interviews on some political leaders from distinguished political organizations found political leaders confessing that they are involved in service marketing in a political process to the nation without the formal marketing knowledge. This service may be called political services marketing. After getting political services marketing treatment, their traditional political attitude and perception has been changed toward a peaceful competitive environment by positioning superior value of services exchanging with the nation. The voter market also changed their attitudes and perceptions to select the best political marketer and the political organizations. The findings of the study has concluded that through disseminating the new knowledge about political services marketing among all the political leaders and voters, it is possible to make a peaceful political environment and building a better wealthy Bangladesh in a political conflict free atmosphere. Keywords: Political Process, Non-profit Marketing, Political services Marketing Concept, Peaceful Bangladesh. INTRODUCTION Basically in a general observation, government of a country is marketing verities of services to satisfy the voter market by establishing a number of ministries and government agencies. But, while providing these services, a political party or party alliance faces a stiff competition through the election process which is a part of politics. This competition should be peaceful in manner as it is found in marketing competitions among different industries of a country. In this regard, political services marketing means the non-profit efforts of a political 1 Senior Management Counselor (Marketing) & Head of Research and Publication Division, Bangladesh Institute of Management, Dhaka, Bangladesh. D.U. Journal of Marketing, Vol. No. 15, June 2012 (Published in November, 2014)