INDIGENOUS COATS OF ARMS IN TÍTULOS
PRIMORDIALES AND TECHIALOYAN CÓDICES:
NAHUA CORPORATE HERALDRY IN THE LIENZOS DE
CHIEPETLAN, GUERRERO, MEXICO
Gerardo Gutiérrez
Department of Anthropology, University of Colorado-Boulder, 1350 Pleasant Street, Hale 350/233 UCB, Boulder, Colorado 80309
Abstract
The introduction of European heraldry in the Americas created a special class of material culture and iconography that circulated widely on
coins, paper, architecture, and textiles. More interestingly, its appropriation and use by indigenous communities has not received proper
archaeological attention. In this paper I analyze the adoption of royal Spanish heraldry by Nahua political systems (altepetl ) during
the Colonial period, from the sixteenth to the eighteenth centuries. My primary goal is to understand the context, meaning, and social
practices for three late colonial banners from eastern Guerrero—the Lienzos de Chiepetlan IV, V, and VI. I argue that these three banners
can be treated as moveable pieces of a complex heraldic ensemble to form the full ornamented coat of arms of the Spanish king. These
three banners permit us to compare and contrast indigenous narratives of allegiance and resistance to Spanish imperialism.
Heraldry might seem an arcane topic of study restricted in time and
space to European architecture, numismatics, and museums. The
emancipation of the American continent from European rule
created republican ideologies that fiercely opposed titles of nobility
and their associated material and symbolic privileges. Nonetheless,
from the sixteenth to the early nineteenth century heraldic iconogra-
phy was widely distributed throughout the Americas. Colonial her-
aldry was displayed on a great variety of media, including currency,
banners, bureaucratic papers, pottery, clothing, and on the façades
of rich palaces and distant royal outposts. Objects stamped with he-
raldic iconography helped people to demarcate areas of influence
and visually expressed local allegiances to different European
royal houses. One factor that often escapes archaeological attention
is that the indigenous societies of Mesoamerica quickly embraced
the practice of European heraldry. Indigenous rulers and community
councils adapted heraldic charges and used them to promote their
agendas and goals, creating a large catalog of royally granted
and self-assumed coats of arms that have survived over time
and need to be studied as part of the archaeological legacy of
Mesoamerican cultures. I argue in this paper that coats of arms
created by native artists exhibit a pragmatic recognition of the
Spanish monarch, who embodied the ultimate source of authority
and symbolic power in Spanish America. Indigenous heraldry is
critical for understanding acts of corporate allegiance to the royal
image as a strategy to mitigate or deflect oppressive practices of
the Spanish colonial system.
The analysis presented here is based on the direct study of a
group of six large-format cotton paintings kept in the archive of
San Miguel Chiepetlan, a Nahua community in eastern Guerrero,
Mexico (Figure 1). The existence of the Lienzos de Chiepetlan
was originally reported in an eighteenth-century geographic de-
scription of that parish written by the priest, Don Joseph Mariano
Hurtado de Mendoza (Barlow 1949). The Lienzos were not present-
ed to Mexican authorities during the agrarian reforms of the first
half of the nineteenth century and were believed to have been
lost. Fortunately, they resurfaced in 1970 when they were shown
to a photographer of the French ethnographic mission in Mexico
and published by Joaquín Galarza in 1972. Four decades have
passed since Galarza’s first analysis, and no one has since evaluated
or expanded on his ideas. I had the opportunity to photograph two of
the original paintings in 2000, while undertaking an archaeological
survey of Chiepetlan. I was invited to return to Chiepetlan for a fes-
tival in 2010 and, during that visit, the Asamblea de Comuneros de
Chiepetlan allowed me to analyze thoroughly all the pictorial docu-
ments kept in the community under the custody of the Comisariado
de Bienes Comunales: Lienzos I, II, III, IV, V, VI; the Techialoyan
Panel de Chiepetlan; and the proceedings to legalize their landhold-
ings in the Libro de Títulos de 1758. Using Galarza’s detailed de-
scriptive publication, I expand his study further by arguing here
that each Lienzo de Chiepetlan needs to be understood as an individ-
ual chapter of a larger narrative that, once put together, creates a
visual título primordial. By this, I mean that together these pictorial
documents form a memoir, painted with the intention of recounting
the origins and hardships faced by the ancestors of Chiepetlan
during the foundation of their community. The colonial genre of
títulos primordiales usually highlights the diligence exerted by
these altepetl/pueblo founders and its later leaders working for
the recognition of the community landholdings by the Spanish co-
lonial regime (Florescano 2002; Haskett 2005; Lockhart 1991;
51
E-mail correspondence to: gerardo.gutierrez@colorado.edu
Ancient Mesoamerica, 26 (2015), 51–68
Copyright © Cambridge University Press, 2015
doi:10.1017/S0956536115000127