Transforming Global Commodity Chains:
Actor Strategies, Regulation, and
Competitive Relations in the Dutch Cut
Flower Sector
Anouk Patel-Campillo
Department of Rural
Sociology and
Agricultural Economics
The Pennsylvania State
University
111B Armsby Building
University Park, PA 16802
aup20@psu.edu
Key words:
global commodity chains
global value chains (GVC)
global production networks
(GPN)
regulation
cooperatives
the Netherlands
cut flowers
chain governance
competitive relations
abstract
Buyer-driven and producer-driven commodity chain
governance typologies are helpful in characterizing
the relationships between buyers and suppliers
engaged in transnational economic activity. However,
what is missing in Global Commodity Chain (GCC)
and Global Value Chain (GVC) analyses is an expla-
nation of how governance structures change over
time. In this paper I suggest that the production
system associated with particular commodities is not
the only factor shaping commodity chain governance.
Rather, I argue that actors’ strategies, regulation, and
historical trajectories also influence and, in certain
conjunctures, transform chain governance. Since
regulations and actor strategies in competitive envi-
ronments change over time, it follows that chain gov-
ernance is dynamic. Drawing from the case of the
Dutch cut flower agro-industry, the world’s leading
supplier of cut flowers, I build on the GCC, GVC and
Global Production Network (GPN) literatures to
illustrate how actor strategies, regulation and the his-
torical trajectory of the Dutch cut flower GCC shape
and change chain governance. What the Dutch cut
flower case illustrates is how grower strategies and
government policy facilitated the formation of
grower cooperatives, and transformed the power rela-
tions between growers and buyers in a shift from a
buyer to a producer-driven chain.
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ECONOMIC GEOGRAPHY 87(1):79–99. © 2010 Clark University. www.economicgeography.org