 (XURSHDQ-RXUQDORI 7RXULVP+RVSLWDOLW\DQG5HFUHDWLRQ 9RO,VVXHSS © 2015 Polytechnic Institute of Leiria. All rights reserved Printed in Portugal www.ejthr.com Research EJTHR Tourism Natalie SemleyKROGD3K'DQGLVOHFWXUHUDW3O\PRXWK8QLYHUVLW\LQ+HUUHVHDUFK interests include visitor motivation, the impacts of tourism-related crime, and community UHVSRQVHV $XWKRUキV HPDLO DGGUHVV QDWDOLHVHPOH\#SO\PRXWKDFXN Graham Busby has EHHQZLWK3O\PRXWK8QLYHUVLW\VLQFH+HKDVWDXJKWRQDUDQJHRI SURJUDPPHVIURP %DFKHORUキVWR0DVWHUキVDQGVXSHUYLVHGDQXPEHURIGRFWRUDWHV+LVUHVHDUFKLQWHUHVWVDUHタOP related tourism, literary tourism, rural tourism, and the concept of tourism higher education. $XWKRUキVHPDLODGGUHVV*%XVE\#SO\PRXWKDFXN. WAR HORSE OR NOT? A STUDY OF THE DARTMOOR VISITOR Natalie Semley Graham Busby Plymouth University, UK ABSTRACT: 5XUDOWRXULVPVWLOOGHタHVGHタQLWLRQ'XHWRWKHQDWXUHRIUXUDOLW\DQGWKHSUR- cess of tourist imagination, rural locations are viewed and consumed through multiple social UHSUHVHQWDWLRQV:KHQDUXUDOORFDWLRQKDVEHHQZHOOUHSUHVHQWHGWKURXJKタFWLRQIRUPDQ\ years, it is then questioned if the type of visitor to the site alters when a Hollywood movie is タOPHGRQORFDWLRQDVWKHFHOOXORLGSRUWUD\DOLVEHOLHYHGWRUHDFKDZLGHUDXGLHQFH%XVE\ .OXJ&RQVHTXHQWO\ZKHQWKHUHSUHVHQWDWLRQVRIDORFDWLRQGLYHUVLI\LWLVTXHVWLRQHGLI WKHVHUHSUHVHQWDWLRQVLQチXHQFHWKHWRXULVWLPDJLQDWLRQDQGGHFLVLRQPDNLQJSURFHVV7KURXJK DFDVHVWXG\RI'DUWPRRU1DWLRQDO3DUNDQRQVLWHTXDQWLWDWLYHVXUYH\ZDVXQGHUWDNHQWRH[- SORUHWKHW\SHRI YLVLWRUIRXQGLQ'DUWPRRUDIWHUWKHUHOHDVHRI WKHEORFNEXVWHUタOP :DU+RUVH7KHタQGLQJVUHYHDOHGWKDWYLVLWRUPRWLYDWLRQVWR'DUWPRRUKDYHFKDQJHGRYHUWKH SDVW\HDUVWKHVRFLRGHPRJUDSKLFFKDUDFWHULVWLFVRI WKHYLVLWRUKDYHVKLIWHGDQGWKHタOP UHSUHVHQWDWLRQRI WKHPRRUKDGEHHQFRQVXPHGE\WKHPDMRULW\RI UHVSRQGHQWVPRUHWKDQ WKHタFWLRQDOQRYHO+RZHYHUGXHWRWKHORZUHVSRQVHUDWHVDVVRFLDWHGWRWKLVLQYHVWLJDWLRQLW LVTXHVWLRQHGLI WKHVHVKLIWVDUHDFRQVHTXHQFHRI タOPUHSUHVHQWDWLRQVRI WKHPRRURUIDVK- ion. Keywords: Dartmoor, Rural, Motivation,:DU+RUVH, Tourism. INTRODUCTION Dartmoor National Park is situated in the Southwest of England DQGZDVDZDUGHG1DWLRQDO3DUNVWDWXVLQ+DUYH\6W/HJHU *RUGRQPHDQLQJWKDWWKHDUHDLVSURWHFWHGGXHWRWKHQDWXUHRI WKHFRXQWU\VLGHZLOGOLIHDQGFXOWXUDOKHULWDJH1DWLRQDO3DUNV 'DUWPRRULWVHOI LVRQHRI 1DWLRQDO3DUNVLQWKH8.RI LQ (QJODQGDQGFRPSULVHVVTXDUHPLOHV+D\ZDUG'XHWRWKH DSSHDORIWKHQDWXUDOHQYLURQPHQWDQGWKHUDQJHRIDFWLYLWLHVDYDLODEOH IRUYLVLWRUVWRXULVPKDVEHFRPHDNH\FKDOOHQJHIRU1DWLRQDO3DUNVWR manage. But to manage tourism effectively, it is important to under- VWDQGZKRYLVLWVWKHPRRUZKDWLQチXHQFHVWKHPWRYLVLWLQFOXGLQJWKH QDWXUHRI WKHLUWRXULVWLPDJLQDWLRQDQGWKHW\SHRI DFWLYLWLHVWKH\XQ-