Ug S"co"d tnternatl IN SEARCH OF INDONESIAN ENTREPRENEURS' VALUES: A PROPOSED STUDY Sabrina O. Sihombingr Universitas pelita Harapan, Jakarta INDONESIA Email: rsabrinasihornbing@gntail.com ABSTRACT Enlrepreneur'ship i't one mqin .signi/icctnt .factor thuttcontribtrle itt enhctncing ecortorttic rrever.pment Jor mony counrries. specificrr1,, enlreprenellrs conlribute substanlioll,- to job creation, new venlure creolion, protluct antl service innovqlion, antl mctny more. Thus, lhere is o 5;reol dectl of'resectrch inlerest in enlrepretteurship. Llthile exlensive research on enlrepreneurshilt have beei conclucterJ to erplore und examine vorious foclors lhcrl inl/ttence inlentiott qnd clicision to become ctn entrepreneur, less attenlion has been git:en to utttlerstand enlreprenettr personol values. On the other hctncl, ihe concept 'f vtrltrc is one inrportutl variable lo htrntcrn ly'b because vcrlnes inJtuince a1 aspecls of human life. ll'toreover, values ctre knov,tt tts lhe mist ctefining element,s oJ' culture. Therefore, this current ,t,d1: ,r,ii ';ipi")i enrerpreneurs' vorttes. specy'icatty, this re,searcrt aims tg erprore and idenlifii in"glrumental ancl terminal vnlue.g of Inclortesitnt enrre,reneurs. Reseorch melhod x'ill be clesignecl ro crciclress stoges in ictentifiing ctrn'enl instrumenlal and lerntittql vultte.s of lndonesic,,, entreprerer,rs. Dora ctnqrvsis wiil be c:onsistent with procedures.for creveroping rrnt", Keyrvords: varues, instrumental, tenninal, entrepreneur, rndonesia INTRODUCTION Entrepreneurship is one main significant factor that contribute in enhancing economic development fbr man,v countries. Specifically, they contribute substantially to job creation, new ventlrre creation, product and service innovaiion, and many more (van praag & versloot, 2007). Thus' there is a great cleal of research interest in entrepreneurship. while extensive research on entrepreneurship have been conducted to explore and exarnine various fbctors that influence intentiotl and decisiorl to become an entrepreneur, less attention has been given to understand entreprenellr personal values. value is defmed as a [,'pe oi u"ti.r that -tuides selection or evaluation of behavior (Schwarlz, 1999). The concept of value is one important variable to httman life because valttes influence all aspects of human life. In other r,vorcls, personal values plal' a critical role in detennining entrepre,eurial behavior (Lan et al., 2009; Fritzsche & oz, 2007, Schrvafiz,2006; Rohan, 2000). >\ sr'r 'vvr) t ilrzrL The Rokeach value Surve-v (RVS) is knorvn as one of value lneasurement. The RVS was de'eloped b-v Rokeach (1913) in order to rneasirre tu,o kinds of values: instrLunentul and lenttinol' Tenninal values refer to desired end states of existence or ultimate modes of living rvhich have been idealized. This typeof values rnay be self-centered or society-centered.