Project Report: Amul Ice-cream 1 “To increase the retail penetration of Amul Ice cream and to study the consumers’ buying behaviour for Ice cream.” Submitted towards partial fulfilment of the requirements for the award of the Post Graduate Diploma in Management 2014-2016 Submitted by Ishan Biswari PGDM, Class of 2014-16 BIMTECH, Greater Noida PROJECT GUIDES Faculty Guide Industry Guides Prof. R.J.Masilamani Mr. Raveen Chaudhary Mr. Hardeep Banga Mr. Sudhir Gupta