What Travelers Want: An Investigation into User Needs and User Wants on Display Tingyi S. Lin 181 , and Chia-Nien Chang 1 s, lational Taiwan Univers it y of Science & Technology (faiwun Tech). Taipei. Taiwan tingyi : desk@gmai l. co m, chocnu@designer . or g . tw Abstracl. Travel in fo nn ation about public transponution is essential for all commuters and travelers before and during their journey. The experience from a journey creates long-lasting impressions for each traveler. Positive impress io ns create good rcputntions for public services in and between cities. The c fl "cc- tiveness of public transponation often relies on brief trJnsfers between con- nections. E' •en if they already have a clear touring map, travele rs always need on-s it e infonnation to confimn schedules and so on. The improvement of travel infomnation for is not only a must for enhancing trnnsponmion Row. but also a necessary co nd ition for p:ISscngers' anxiety-free expe ri ence of transponmion. Wayfinding and signage systems have been imponant aspects of public tmnsponmion for decades and. in recent have attracted more and more a tt ention owin g to ntpid technology changes that allow for extmordinurily innovative creations. Thi> infomnation-satumted era gives an opponunity to rethink and to re-make infonnmion so that it is more visible and more understandable. A successful' design for infomnation delivery and communication can suc- cessf ully guide users through their journey and can reduce co nf usion consid- cmbly. In the current study. we examine the representation of railway infomnation rclath •e to sections. The very first and essential step in such an examination is to cons id er users. Here, our aim is to define the information needs attributable to travelers during their journeys by train. In order to undersiand what users need and what can motivate them. we observed und interviewed users and conducted a tusk· based analysis- all to cl:trify user perceptions and reactions. The results will help future design thinking and processi ng in the field of infomnat ion services. Our study's resu lts·show thut (I) the types of infommtion needed for long trips differ from the types of infomnation needed for shon trips: (2) current displays suffer from several problems such a.< :unbiguity. low legibility. unci unaesthetic layouts: and (3) users li ke to have rapidly conveyed infomnation at >tops. on routes. and at transfers. Technical infomnntion and entcnainrnent arc of secondary irnponunce. TI1c two principal issues arc what to show (i. e .. 01 e issue of org:mizing needed inforn1ation) and how to show it (i.e .. the i ssue of designing easy-to·undcrstund information). The resu lts and findi ngs from this study shou ld be. references for re-design processes. a nd should also be key it ems for checking usability te st> of new models for train displays. Through this process servi ng to meet travelers' demunds, it is vital to wke into account visuul infom1:uion for shon- and long·distance tran spon networks. 0 lntcmational Publishing Switzerland 20 15 i\. (Ed.): DUXU 2015. P..m lfl. L'ICS 9188. pp. -196-SQ.I. 2015. DOl: 10 .1 0071978·3-3 19-20889-3_ -16