Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rjsm20 Download by: [University of Liverpool] Date: 01 October 2015, At: 23:04 Journal of Strategic Marketing ISSN: 0965-254X (Print) 1466-4488 (Online) Journal homepage: http://www.tandfonline.com/loi/rjsm20 Exploring manager’s perspective of service quality strategies in Malaysian Banking Industry Lay Hong Tan, Syaiful Rizal Hamid & Boon Cheong Chew To cite this article: Lay Hong Tan, Syaiful Rizal Hamid & Boon Cheong Chew (2015): Exploring manager’s perspective of service quality strategies in Malaysian Banking Industry, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2015.1076878 To link to this article: http://dx.doi.org/10.1080/0965254X.2015.1076878 Published online: 01 Sep 2015. Submit your article to this journal Article views: 25 View related articles View Crossmark data