The Evolution of IMC By Donald Hurwitz, Ph.D. Presented at the Direct/Interactive Marketing Research Summit October 3-4, 2015 Boston, MA Donald Hurwitz, Ph.D., recently completed a five-year term as Chair of the Department of Marketing Communication at Emerson College, Boston, MA, where he is now Senior Executive in Residence. He can be reached at donald_hurwitz@emerson.edu .