In her introduction to this issue, Kaiser advances a perspective that highlights dimensions of place and time in a dynamic and non-stereotypical way. Rather than treating these dimensions as background factors in the architecture of interaction context, she critically unpacks the ways in which time and place impact individual and collective fashion meanings. In our article we draw on Kaiser’s focus by using ethnographic methods to investigate how fashion is ‘produced’ to convey identification with place, group and/or a temporary alliance in a rural community where landscape is constitutive of social configurations and the student population is fashion culture place space ethnography phatic communities costume museums CSFB_4.1_Green_71-106.indd 71 9/19/13 3:15:53 PM Intellect Ltd. 2013 Not for Distribution