Research Signpost 37/661 (2), Fort P.O. Trivandrum-695 023 Kerala, India Behavioral Animal Models, 2012: ISBN: 978-81-308-0481-1 Editors: Sara E. Cruz Morales and Pedro Arriaga Ramírez 7. A social model for the study of serial recall J. C. Pedro Arriaga-Ramírez, M. G. Ortega-Saavedra and D. K. Buenrostro-Mercado National Autonomous University of México, Campus Iztacala, México Abstract. A brief review of animal models in social behavior is presented. The description of a model used to study serial learning in rats with a model of social transmission of food preference is described. The methods that guided this model are also described. Data from two articles are reviewed, and conclusions based on those articles are mentioned. Introduction In this chapter we will describe an animal model used to study social behavior and its relation to animal models used to study memory processes. First, we will present a brief view of the animal models to study social behavior. There are at least three different traditions in the study of social behavior. The first, exemplified by the work of Galef [1], who studies the behavior of rats in the laboratory and their exchange of information that leads to the development of food preferences. The second represented by the work of Laland, Richerson, and Boyd [2], studies social behavior in animal populations with mathematical models. The third represented by the work of Coussi-Korbel and Fragaszy [3], studies the social dynamics that develop in stable animal groups. The social approach in which the model described in this chapter will be based is the one presented in first place, so it will be described in the following pages. Correspondence/Reprint request: Dr. J. C. Pedro Arriaga-Ramírez, UNAM Fes Iztacala, Edificio UIICSE, Av. de los Barrios No. 1, Los Reyes Iztacala, Tlalnepantla, Edo. de México, México, CP 54090, AP 314 E-mail: jcpedroar@gmail.com; jcpedro@unam.mx