Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=fsij20 Download by: [University of Burgos - Bteca] Date: 31 October 2015, At: 12:37 The Service Industries Journal ISSN: 0264-2069 (Print) 1743-9507 (Online) Journal homepage: http://www.tandfonline.com/loi/fsij20 Brand and performance signals in the choice of franchise opportunities Esther Calderon-Monge & Pilar Huerta-Zavala To cite this article: Esther Calderon-Monge & Pilar Huerta-Zavala (2014) Brand and performance signals in the choice of franchise opportunities, The Service Industries Journal, 34:9-10, 772-787, DOI: 10.1080/02642069.2014.905920 To link to this article: http://dx.doi.org/10.1080/02642069.2014.905920 Published online: 04 Jul 2014. Submit your article to this journal Article views: 108 View related articles View Crossmark data