Book reviews
Art and visual culture
Ortner, Sherry B. Not Hollywood:
independent film at the twilight of the American
dream. xi, 331 pp., tables, bibliogr. London,
Durham, N.C.: Duke Univ. Press, 2013.£16.99
(paper)
The complexities, tensions, and contradictions of
the world of American independent cinema
come to life in this innovative publication. Based
on the author’s ethnographic research of this
alternative film ‘scene’, the book tackles both
the narratives of independent films and the
contexts within which they are produced.
Moreover, it explores their interrelation with the
recent changes in American culture and society,
under the regime of neoliberal capitalism.
The book seeks to understand the emergence
and flourishing of independent cinema. The
main argument is that independent films form
part of American public culture by offering a
‘cultural critique’ of dominant cultural
representations. Indie films can thus be
considered to be oppositional forms that ‘talk
back’ to Hollywood, subverting those
representations by ‘doing everything that
Hollywood generally will not do’ (p. 259). Thus
they prompt movie audiences to think about the
harsh realities in contemporary life.
Throughout the book, analysis is enlightened
by an eclectic combination of different Marxist
perspectives. Ortner understands independent
film-making in relation to the major changes in
the American class structure that have been
developing since the 1970s. Those changes, as a
result of neoliberal policies and practices, would
have been implicated in both the material
conditions and social imaginaries of the indie
movement. The independent movie scene is,
then, read as part of the cultural shifts tied to
such transformations. For Ortner, the films
evidence a cluster of changes in economy, in
family life, and in the patterns of political
engagement. The current crisis of American
independent film-making would also be
entwined with those transformations, as well as
with the new social movements that they have
inspired.
Ortner analyses the discourses of both the
people and the films of the indie scene. The
research is based on an ethnographic approach
that involved (unfortunately limited) participant
observation of film production sites, such as film
sets and festivals. Film-makers and producers’
perspectives were mainly drawn from personal
and published interviews. Additionally, Ortner
provides an analysis of the narratives of
independent films, which are understood as
cultural texts.
The book is organized in two parts, the
‘ethnographic’ and the ‘films’ chapters, which
alternate with one another. The ethnographic
chapters are focused on accounts of the social
world in which independent films are made and
circulate. Thus, chapter 1 explores the discourses
of ‘independence’ prevalent in the indie world,
as well as the conceptual opposition between
Hollywood and independent film. Chapter 3 is
about the coming together of the indie ‘scene’.
Here, Ortner critically understands the scene as
both a community of taste and a ‘field of
cultural production’, drawing on Bourdieu’s
notion about the constitution of art worlds.
Chapter 5 focuses on independent producers,
looking into their backgrounds and attitudes.
Ortner also refers to their role in making both
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