Professor Niall Piercy, PhD. Swansea, United Kingdom Web: www.niallpiercy.com Email: niallpiercy@aol.com POSITIVE MANAGEMENT OF MARKETING-OPERATIONS RELATIONSHIPS: THE CASE OF AN INTERNET RETAIL SME. Published in: Journal of Marketing Management Full citation: Piercy, N. 2009. Positive management of marketing-operations relations. Journal of Marketing Management , 25, 5/6, pp551-570. DOI: 10.1362/026725709X461858. Open access full text: http://tinyurl.com/pk8ec4m . Publisher link: http://tinyurl.com/p6ur3sz This paper is released under the UK Open Access Framework. There may be very minor differences between this document and the published journal version due to changes and corrections at the print-proofing stage. All copyright for the material within this paper rests with the publishing journal.