Determinants of Outsourcing Success in the Financial Industry:
The Impact of Importance
Stefan Blumenberg
E-Finance Lab
Goethe University,
Frankfurt, Germany
stefan@wiwi.uni-frankfurt.de
Daniel Beimborn
Chair of Information Systems
and Services
University of Bamberg, Germany
daniel.beimborn@uni-bamberg.de
Sebastian F. Martin
E-Finance Lab
Goethe University,
Frankfurt, Germany
smartin@wiwi.uni-frankfurt.de
Branimir Brodnik
microfin GmbH
Frankfurt, Germany
b.brodnik@microfin.de
Clemens Gunne
microfin GmbH
Frankfurt, Germany
c.gunne@microfin.de
Stefan Wendt
microfin GmbH
Frankfurt, Germany
s.wendt@microfin.de
Abstract
How does the overall importance of a particular
outsourcing deal, as perceived by the provider, affect
the quality and, subsequently, the performance of an
outsourcing relationship? This work contributes to
outsourcing research by investigating the role of
relational governance and its drivers for achieving
more successful outsourcing relationships. We focus on
the impact of a particular contextual variable which
describes the importance of the outsourcing deal to the
vendor, thereby turning the traditional perspective of
resource dependency theory on outsourcing upside
down. Using a case study approach, we show the
significance of the importance of a deal between an IT
outsourcing provider and its client to both the
relationship quality and overall outsourcing success.
Clients whose relative deal sizes are large compared to
the provider´s portfolio or who offer a strategic
advantage to the provider are more likely to receive
sound service quality and have a better IT outsourcing
relationship.
Keywords: importance, relationship quality,
outsourcing success, IT outsourcing.
1. Introduction
There is general agreement in outsourcing literature
that contractual governance is necessary but not
sufficient for a successful outsourcing partnership [50].
This is why various research works have tried to shed
light on a complementary element of contractual
governance, called relational governance, relationship
management or similar [53]. Relational governance is
the predominant governance mechanism associated
with exchange performance [21]. The aim of relational
governance is to raise the quality of the relationship
between outsourcer and service provider as a means for
achieving a more successful outsourcing relationship
[50]. Thus, relationship quality is an important measure
by which the performance of relational governance
may be assessed [38].
So far, most research on relationship quality has
treated this element quite superficially as a single-
dimensional construct and has failed short to clearly
differentiate between dimensions of relationship quality
and its drivers. However, there are two notable
exceptions [24, 38], which specifically differentiate
between drivers and dimensions of relationship quality.
They will serve in the following as a basis for our
work.
As for the drivers of relationship quality, there are
even fewer works that focus on those antecedents of
relationship quality. Most of these approaches focus on
variables which describe the interaction between client
and provider (i.e. communication, conflict resolution,
coordination, cooperation, and integration) [24, 31, 38].
Some other articles show the positive impact of
contractual governance on the relational elements of an
IT outsourcing arrangement [50]. All these research
approaches are valuable for understanding the factors
that lead to a good relationship quality. However,
current literature on relational governance disregards a
central determinant of relationship quality: the so-
called contextual factors [18, 51]. In their review of
sourcing literature, Dibbern et al. conclude that IS
sourcing is an ongoing decision process, which is
influenced by changing contextual factors and
environmental forces [14].
Proceedings of the 42nd Hawaii International Conference on System Sciences - 2009
1 978-0-7695-3450-3/09 $25.00 © 2009 IEEE