Open Journal of Social Sciences, 2015, 3, 86-94 Published Online October 2015 in SciRes. http://www.scirp.org/journal/jss http://dx.doi.org/10.4236/jss.2015.310013 How to cite this paper: Chhay, L., Mian, M.M. and Suy, R. (2015) Consumer Responses to Green Marketing in Cambodia. Open Journal of Social Sciences, 3, 86-94. http://dx.doi.org/10.4236/jss.2015.310013 Consumer Responses to Green Marketing in Cambodia Leaksmy Chhay 1 , Md Manik Mian 2 , Rathny Suy 3 1 School of Economics, IIC University of Technology, Phnom Penh, Cambodia 2 School of Urban Construction and Environmental Engineering, Chongqing University, Chongqing, China 3 School of Public Affairs, University of Science and Technology of China, Hefei, China Email: manikmbstu@gmail.com Received 16 September 2015; accepted 20 October 2015; published 23 October 2015 Copyright © 2015 by authors and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/ Abstract This study tries to examine the relationship between consumers’ socio-economic factors and their willingness to pay more for environmental friendly products, and find the percentages that con- sumers are agreed to pay for green marketing. Statically analysis revealed that the consumers so- cioeconomic factors, sex (*P < 0.05), age (*P < 0.05), education (**P < 0.01), awareness (**P < 0.01) and monthly income (**P < 0.01) had a significant relationship with their willingness to pay more for environmental friendly products. Among the environmental concern consumers, the percen- tage of their paying for green products is decreasing with the increasing of product price. A total of 43.89% respondents were agreed to pay more for green marketing, and consumers’ general sug- gestion mentioned that the producer pay responsibility, government incentives, public awareness and extensive advertisement of green products were required for the improvement of green mar- keting in Cambodia. Keywords Consumer Responses, Green Marketing, Socio-Economic Factors, Product Price, Willingness to Pay 1. Introduction The concept of “Green Marketing” comes into focus from a major societal concern of environmental degrada- tion. Nowadays, green products, eco-friendly products or green marketing has become an emerging topic of marketing research. People are concentrated on environmental protection from the negative effects of product consumption, manufacturing, and increasing waste byproducts. Recently, a large portion of consumers have shown their interest in purchasing environmental friendly products. Consumers of green products strongly be-