The Explorer Islamabad: Journal of Social Sciences ISSN: 2411-0132(E), 2411-5487(P) Vol-1, Issue (10):394-397 www.theexplorerpak.org 394 IMPACT OF MODERNIZATION AND CHANGING TRADITIONAL VALUES OF RURAL SETUP IN DISTRICT KHUSHAB Muhammad Shahzad 1 , Muhammad Nadir Shahzad 2 , Summer Fatima 4 , Shahid Hussain 4 , Touqeer Ahmed 3 1 University of Sargodha, 2 Quaid.i.Azam University Islamabad, 3 Area Manager Innovative development strategies Pvt.Ltd, 4 PMAS-Arid Agriculture University Rawalpindi Corresponding Author Muhammad Shahzad University of Sargodha Lashari003@gmail.com Abstract: The purpose of present study is to explore the impact of modernization on traditional values of rural setup of khushab. Modernization is considered a transition from traditional towards modern society. Thus it affects the socio-cultural patterns of the society. The universe of the present study was district Khushab and a convenient sampling technique was used to extract a sample of 50 respondents from the whole population. The study concludes that family system has been severely affected by modernization and hence nuclear family system is the inevitable product. Key Words: Modernization, Family system, Traditional values, Rural setup INTRODUCTION UsiŶg the terŵ Modernization is referred to a gradual transition of society from traditional towards modern. A traditional society is based on agrarian while modern society is organized by industrial functions. Traditional societies have a unified and single system, the power remains in one hand while at the opposite end modern societies are based upon plurality and heterogeneity Charlton and Andras 2003). Modernization as a process of changes in economic as well as cultural aspects of the society (Haviland 2002). The traditional societies use the scientific knowledge gained from the modern societies and apply it on their own societies, this application of scientific knowledge which is borrowed from the west creates changes in their traditional culture. The family system, cultural patterns, religious system and their normative structure changes as a result of the foreign rules and procedures. Social and cultural changes in societies are due to modern societies, as individuals adopt the principles of modern world (Feldman and Hurn 1966). Their priorities, loyalties, occupations, normative structure and religious affiliations change due to modernization. Family is the basic and utmost important unit of the society. The family system is changing gradually. Traditional societies had joint and extended family systems which are no gradually changing into nuclear family system. Nuclear family system is the product of modern societies (Francis 1991). Modernity is a sense or idea of discontinuing the present with the past. It is the idea of change in social as well as cultural process (either through improvement or decline) in society and the present life is different from life in the past (Hooker 1996). Traditional societies are extensively changing and engaged in accepting and borrowing the cultural traits from modern societies, these cultural traits can be marriage rituals and their proportional situation among society (Bal 2000). Modern technology has elevated the social status of women in family and at the same time has put the fabric of social relationships at the stake.