Review of Contemporary Business Research
March 2014, Vol. 3, No. 1, pp. 127-141
ISSN: 2333-6412 (Print), 2333-6420 (Online)
Copyright © The Author(s). 2014. All Rights Reserved.
American Research Institute for Policy Development
42 Monticello Street, New York, NY 12701, USA.
Phone: 1.347.757.4901 Website: www.aripd.org/rcbr
Change Management in Telecommunication Sector: a Managerial Framework
Maryam Beshtawi
1
and Ayham Jaaron
2
Abstract
Change is inevitable in telecommunication organizations nowadays. Political
instabilities, technology advancements, changing customer tastes, globalization, and
cultural changes are among the factors constantly forcing telecommunication
organizations to change. Leaders in this sector realize the importance of change
management in the change process. This is demonstrated and published in
numerous studies. However, there seems to be lack of managerial frameworks that
help telecommunication companies implement effective change management
practices. This paper presents a managerial framework for the implementation of
change management in telecommunication sector. The framework is constructed
using empirical findings from three case studies of Palestinian telecommunication
companies. It consists of four main dimensions, namely change planning, change
management, change reinforcement, and change feedback collection. The value of
this framework is that it represents an initial attempt to explore factors of successful
change management in telecommunication sector. The paper concludes with
research and practice applications of the managerial framework.
Keywords: Change management, telecommunication industry, conceptual
framework, case studies.
1. Introduction
Nowadays telecommunication companies witness dramatic changes at all
levels (Tsekoa, 2002; Garber, 2013).
1
MSc, E ngineering Management Division, Faculty of Higher Studies, An-Najah National University,
Nablus, West Bank, Palestine, 97200
2
PhD, Dr. AyhamJaaron, Head of Industrial E ngineering Department, An-Najah National University,
Nablus, West Bank, Palestine, 97200. Phone: 0097092345113 E mail: ayham.jaaron@ najah.edu