European Scientific Journal June 2014 edition vol.10, No.17 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 237 ON THE BORDERLINES OF SEMIOTICS (OBJECTIVITY VS. SUBJECTIVITY) Ass. Prof. Dr. Bujar Hoxha The South-East European University, Department of Communication Sciences, Tetovo, Skopje, Macedonia Abstract The present text tries to elaborate some of the theoretical principles which potentially lead towards defining semiotic approaches. My aim is to establish as much as possible clear-cut limits to semiotic theory. Starting from the communicational processes, my aim is to explain encoding external reality intoa new one in the case of the linguistic field, as well as to overcome semiotics' exactness (in the field of arts). The questions to which I try to answer are for instance Saussurian dichotomy (its objectivity and subjectivity nature), and its practical implications to semiotics. I shall as well try to use an example through a semiotics of passions, (through the example of Shakespeare's Romeo and Juliet, and Prokofiev's Romeo and Juliet) as a tool to contributing to the signification process. Keywords: Semiotics, objectivity, subjectivity, passions, signification Introduction It is a firmly established fact that semiotics in general cannot regard one field as an object of its analysis only, but it is normally concerned with more than one of them. There is no doubt in saying that one can talk today of semiotics of communication, semiotics of media, semiotics of arts, of language, textual semiotics, etc. Some scholars, however, have defined their approach to be a specific one: as, for instance, linguistic (or: a language- based approach), psychological, representational, epistemological, existential etc. A common question can be raised, which has also been raised earlier(Eco, 1975): where do the borderlines of semiotics lie? Do they overcome its exactness? What is it that links all semiotically treatable disciplines together, so as to create a general theory of semiotics? It is, however, a generally known fact that thestudy of signsis the object of semiotics. Such a thesis would lead us to the process of determining the tiniest units of a possible analysis. The purely semiotic way of resolving a multi-disciplinary object of study is seeing through ways of its