Impact Factor(JCC): 0.9458- This article can be downloaded from www.bestjournals.in “ON LINE SHOPPING ATTITUDE OF CONSUMERS” WITH SPECIAL REFERENCE TO THRISSUR DISTRICT SHARON THOMAS & RAJI A. M Assistant Professor, Department of Management Studies, MD College , Pazhanji, Kerala, India ABSTRACT Online shopping is a major part of the overall electronic commerce, or e-commerce, industry which consists of all the buying and selling of goods and services over electronic systems such as the internet and other computer networks. With the spread of the internet, the amount or trade that is conducted electronically has seen extraordinary growth; and has led to innovations and development in areas such as electronic funds transfer, electronic data interchange and internet marketing. Internet marketing and online shopping are complimentary. Internet or online marketing is the most effective way to brand the product line or services and to increase the visibility on line. It follows that a properly marketed and visible online business will experience a growth of shoppers and a higher conversion rate. The study aims in analysing the online shopping attitude of consumers in Thrissur. Sample size considered for the study is 50. Statistical test Chi Square is used in the study with the help of Microsoft Excel. KEYWORDS: Online Shopping, E Commerce, Internet, Online Marketing, E Payments INTRODUCTION Online shopping is defined as the act of purchasing products or services over the internet. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to shop from the comfort of their home or office. One of the most interesting factor about online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item. In this study four key factors influencing the attitude of consumers towards online shopping are identified. The study also investigates how socio – demographic variables (age, income and occupation)affect consumers attitude towards online shopping. With the wide spread of internet online shopping is increasing at an amazing speed. Recent studies tells that there is a great reduction in the retail sales both in the kirana store and in the malls. Companies are spending more money and time in expanding their online business. Customers are getting more discounts when they buy online. They also have plenty of choices. STATEMENT OF PROBLEM A big revolution is taking place in the digital world. Companies of almost all types are interested to sell their products over internet. Number of customers purchasing their products through the internet is also increasing. Though there are many researches on consumer buying behavior an online consumer and traditional consumer differ in many ways. So it is necessary to know what factors influence the online consumers. These factors will help the online retailers to build their strategies and compete in the online market. Objectives • To examine the demographic variables of the consumers. BEST: International Journal of Management, Information Technology and Engineering (BEST: IJMITE) ISSN (P): 2348-0513, ISSN (E): 2454-471X, Vol. 3, Issue 10, Oct 2015, 127-130 © BEST Journals