1 ‘YOU FEEL SO RESPONSIBLE’: AUSTRALIAN MOTHERS’ CONCEPTS AND EXPERIENCES RELATED TO PROMOTING THE HEALTH AND DEVELOPMENT OF THEIR YOUNG CHILDREN Deborah Lupton, Department of Sociology and Social Policy, University of Sydney Email: deborah.lupton@gmail.com This chapter was published in In Zoller, H. and Dutta, M. (2008) (eds), Emerging Perspectives in Health Communication: Meaning, Culture, and Power. New York: Routledge, pp. 113—128.