Association for Information Systems AIS Electronic Library (AISeL) PACIS 2014 Proceedings Paciic Asia Conference on Information Systems (PACIS) 2014 SERVICE QUALITY AND ONLINE GAMES: MODEATING EFFECT OF ZONE OF TOLEANCE Chanyoung Seo University of New South Wales, sydney, NSW, Australia., c.seo@unsw.edu.au Zixiu Guo he University of New South Wales, z.guo@unsw.edu.au Follow this and additional works at: htp://aisel.aisnet.org/pacis2014 his material is brought to you by the Paciic Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2014 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Seo, Chanyoung and Guo, Zixiu, "SERVICE QUALITY AND ONLINE GAMES: MODEATING EFFECT OF ZONE OF TOLEANCE" (2014). PACIS 2014 Proceedings. Paper 67. htp://aisel.aisnet.org/pacis2014/67