1 Cebu Bus Rapid Transit Project: Implications to Cebu City’s Public Urban Transport System Jiselle Mae Cedeño, Ronald Ray Ensalada Kathleen Hernaez, Mae Ann Largado Abaigail Lawas Cebu Normal University Abstract This study examined the implications of the Cebu Bus Rapid Transit (BRT) project of Cebu City on its public urban passenger transport system and traffic condition. The researchers utilized a critical analysis approach to evaluate and analyze secondary data from World Bank project appraisal document, articles from online journals and news portals, and audio-visual presentations and videos. Findings show that instituting the BRT system will not resolve the worsening traffic congestion in the city. The principal objective of the BRT project is only to improve the dignity of travel and convenience in the transport system through operating air-conditioned buses that are faster, safer, and more convenient. Moreover, the city’s roads are too narrow for a BRT system to be established. The project was verified to minimize travel time and give a more efficient, convenient and secured provision of public transport. However, the core problem that commuters face day by day is the crammed and congested traffic condition, not the rough situation and inconveniences in the public transport. In conclusion, the Cebu BRT project is not the answer to the city’s worsening traffic. It may not solve the traffic woes in the city thoroughfares, but it can somehow indirectly decongest it only in a short run. The city should focus on generating solutions to the core problem of traffic disorganization, instead of sedated and convenient public transport system, because these things will follow once the principal concern is addressed. The researchers also recommend road widening and the construction of above or underground transport system and the shift of jeepney design and structure into a double-decker vehicle to give motorists other alternatives without going through the already congested narrow streets. Keywords: Cebu Bus Rapid Transit (BRT), Public Utility Jeepney (PUJ), public transport system, convenience, traffic congestion I.0 Introduction Metro Cebu is the term used to describe the combination of several adjacent cities and municipalities that form the major urban area of Cebu Province (Gonzales, 2004). It is the second largest metropolitan area in the Philippines after Metro Manila with a population of 2.5 million inhabitants (PSA, 2015). Cebu City is its largest local government unit (LGU), with a population of about 950,000 people based on the Philippine Statistics Authority as of January 2015. It has been the regional, financial, and administrative capital of the Central Visayas Region or Region 7. It poses rapid economic growth rate for the past five years, averaging close to 20 percent higher than