Abstract—Due to growing concern about environmental and social consequences throughout the world, a need has been felt to incorporate sustainability concepts in conventional manufacturing. This paper is an attempt to identify and evaluate drivers in implementing sustainable manufacturing in Indian context. Nine possible drivers for successful implementation of sustainable manufacturing have been identified from extensive review. Further, Decision Making Trial and Evaluation Laboratory (DEMATEL) approach has been utilized to evaluate and categorize these identified drivers for implementing sustainable manufacturing in to the cause and effect groups. Five drivers (Societal Pressure and Public Concerns; Regulations and Government Policies; Top Management Involvement, Commitment and Support; Effective Strategies and Activities towards Socially Responsible Manufacturing and Market Trends) have been categorized into the cause group and four drivers (Holistic View in Manufacturing Systems; Supplier Participation; Building Sustainable culture in Organization; and Corporate Image and Benefits) have been categorized into the effect group. “Societal Pressure and Public Concerns” has been found the most critical driver and “Corporate Image and Benefits” as least critical or the most easily influenced driver to implementing sustainable manufacturing in Indian context. This paper may surely help practitioners in better understanding of these drivers and their priorities towards effective implementation of sustainable manufacturing. Keywords—Drivers, Decision Making Trial and Evaluation Laboratory (DEMATEL), India, Sustainable Manufacturing (SM). I. INTRODUCTION USTAINABILITY issues are becoming very popular in today’s current scenario because the current assumption that natural resources are infinite and that the regenerative capacity of the environment is able to compensate for all human action is no longer acceptable [1]. Sustainability issues are also becoming relevant in one of most developing countries i.e. India because the most of world’s manufacturing will be carried out in Asia continent within the next twenty years [2] and will create a lot of opportunities in this continent, but it will also bring about considerable environmental [3] and social issues [4] in the manufacturing. Sustainable manufacturing is a systems approach for the creation and distribution of innovative products and services that minimizes resources; eliminates toxic substances; and D. Garg is Professor, Mechanical Engineering with the National Institute of Technology, Kurukshetra, Haryana, India (phone: +91-9355211021; e- mail: dixitgarg@ yahoo.co.in). S. Luthra is Research Scholar, Mechanical Engineering with the National Institute of Technology, Kurukshetra, Haryana, India (phone: +91- 9466594853; e-mail: sunilluthra1977@ gmail.com). A. Haleem is Professor, Mechanical Engineering with the Faculty of Engineering & Technology, Jamia Millia Islamia University, New Delhi, Delhi, India (e-mail: haleem.abid@ gmail.com). produces zero waste that in effect reduces green house gases across the entire life cycle of products and services [5]. Sustainable manufacturing must respond to economical challenges by producing wealth and new services ensuring development and competitiveness through time; environmental challenges by promoting minimal use of natural resources and managing them in the best possible way while reducing environmental impact; and social challenges, by promoting social development and improved quality of life through renewed quality of wealth and jobs [6]. In many other countries in the Asia-Pacific region especially India expects economic, social, and environmental factors have also started to make manufacturing companies consider sustainability more seriously [7]-[9]. Therefore need arises to evaluate the drivers of sustainable manufacturing in India. Literature review approach has been used for identifying relevant drivers in implementing sustainable manufacturing. A literature review is significant, an integral and valid part of any research to identify the conceptual content of the field and gives guidance towards theory development [10], [11]. Decision Making Trial and Evaluation Laboratory (DEMATEL) methodology has been utilized for evaluating the identified drivers of sustainable manufacturing. The DEMATEL approach has been identified as an appropriate tool for analyzing structure and relationships between drivers of sustainable manufacturing [12]. The remainder of this paper is organized as follows. Relevant literature on drivers in implementing GM has been presented in Section II. Methodology of the research has been explained in Section III. Data analysis and results have been presented in Section IV. Discussions of finding have been given in Section V. Concluding remarks have been given with the limitations of this research and the directions for future research in the last section. II. LITERATURE REVIEW: IDENTIFICATION OF DRIVERS IN IMPLEMENTING SUSTAINABLE MANUFACTURING Extensive literature review has been made to identify drivers in implementing Sustainable manufacturing (SM). Nine possible drivers for successful implementation of sustainable manufacturing have been identified from extensive review and explained as: A. Regulations and Government Policies Government regulation and policies often play an important role in encouraging manufacturing firms to adopt sustainability practices [13]. The Government must ensure the D. Garg, S. Luthra, A. Haleem An Evaluation of Drivers in Implementing Sustainable Manufacturing in India: Using DEMATEL Approach S World Academy of Science, Engineering and Technology International Journal of Social, Management, Economics and Business Engineering Vol:8 No:12, 2014 3517 International Scholarly and Scientific Research & Innovation 8(12) 2014 International Science Index Vol:8, No:12, 2014 waset.org/Publication/9999991