Int. J. Management Practice, Vol. 3, No. 3, 2009 263
Copyright © 2009 Inderscience Enterprises Ltd.
Developing new business models for intermediaries
in the insurance sector
H. Bouwman
Information and Communication Technology,
Faculty of Technology, Policy and Management,
Delft University of Technology,
PO Box 5015,
2600 GA Delft,
The Netherlands
E-mail: w.a.g.a.bouwman@tudelft.nl
Hugo ter Doest
Expertise group Creating Value in Business Networks (CVBN),
Telematica Instituut,
P.O. Box 589,
7500 AN Enschede,
The Netherlands
E-mail: hugo.terdoest@telin.nl
Patrick van der Duin*
Technology, Strategy & Entrepreneurship,
Faculty of Technology, Policy and Management,
Delft University of Technology,
PO Box 5015,
2600 GA Delft,
The Netherlands
E-mail: p.a.vanderduin@tudelft.nl
*Corresponding author
Abstract: This paper focuses on future developments in society in general,
and in the insurance industry in particular, and the development of business
models that can be used to reinforce the position of intermediaries in the
insurance value chain in a time when they face uncertain technical, marketing
and regulatory developments. This paper attempts to integrate trend and
scenario analysis with business model design, in an industry sector where
innovation is slowly taking off.
By combining trend analysis and an ‘outside-in’ scenario methodology and
business model design, we design strategic options and new alternative
business models. On the basis of trend analysis we defined two major axes
for the scenario analysis: the level of regulation and the adoption and use of
Information and Communication Technology (ICT). Based on these axes we
developed four scenarios. We assessed the impact of relevant developments
outside for each scenario. General developments are leaner government, and