1 School of Management Royal Holloway, University of London Challenges of customer relationship management (CRM) A study of Hino Motor Ltd. – Saudi Arabia MN5140 MBA International Management Student Name : Syed Zafir Momin Candidate Number: 1508588 Supervisor Dr. Olga Kravets 1 September 2015 This Individual Business Project is submitted as part of the requirement for the award of the MBA International Management