Express, an International Journal of Multi Disciplinary Research ISSN: 2348 – 2052 , Vol. 2, Issue 4, April 2015 Available at: www.express-journal.com CREATING AWARENESS ON ORGAN AND TISSUE DONATION THROUGH AN INNOVATIVE WAY OF HEALTH COMMUNICATION: HEALTH TAMBOLA by REETA DAR (KHASHU) * PhD STUDENT (JNU, Delhi, India) *Central Health Education Bureau; Directorate General of Health Services, MoHFW, Government of India Abstract – This article introduces us to the need for creating awareness among public and professionals on organ and tissue donation keeping in view the tremendous need for organs and tissues in India. It talks about Transplantation of Human Organ Act THOA -1994 that permitted organ donation from live donors and Brain Stem Dead donors and Transplantation of Human Organs (THO) amendment Act -2011 that permitted retrieval of tissues too like skin, bones , ligaments and eyes from dead persons for therapeutic use of human beings. It emphasizes upon the role played by Central Health Education Bureau (CHEB), an apex institution in Health Education for creating awareness among masses on organ and tissue donation and transplantation from 2012 onwards at India International Trade Fair (IITF) held every year from 14 th to 27 th November at Pragati Maidan, New Delhi. The paper elaborates on “Health Tambola on Organ and Tissue Donation and Transplantation” an innovative way of health communication that was introduced at IITF-2013 by CHEB for creating awareness. “Health Tambola on Organ and Tissue Donation and Transplantation” is a scientific; mathematical, entertaining, interactive, incentive based health informative game used for creating awareness among public. While describing the objectives of this game, the paper talks about how this game provides a platform to get across the messages on organ and tissue donation in a simple and fun manner leaving long lasting impression on the people as well as professionals. It talks about the various items of this health informative game that comprises a Tambola Board, Tambola Tickets and Tombola Slips and describes the other requirements of this game. It talks about various phases of its preparation, implementation and evaluation. This paper concludes by giving a direction to health professionals involved in health education to create this type of game in various health education programmes as it sustains interest and involves active participation of people as well as professionals. Key words- Health Tambola on Organ and Tissue Donation, Organ Donation, Tissue Donation, THOA-1994, THO amendment Act 2011. The need for organ donation by people for transplantation into patients requiring organ transplant is more in almost all the countries. India needs more than 2, 60,000 organs every year(1).The organ donation by a brain stem dead person and living donors was made legal in 1994, when Parliament enacted the law named as --The Transplantation of Human Organs Act (THOA) 1994 (2). This law permits removal, storage and transplantation of human organs for the treatment purposes and prohibits and penalizes commercial dealings in human organs. The law was amended in 2011 to include tissues too called THO amendment Act 2011(3) which was followed by gazette notification of Transplantation of Human Organs and Tissue (THOT) Rules in 2014(4). The public as well as professionals are equally unaware of donation of organs after Brain Stem Death which is a new definition of death (5). Public is also not aware of various nuances of death interlinked with organ and tissue donation. After passing THOA in 1994, a major survey was conducted to find out the attitude of public towards organ donation in 1995-96. The survey,