International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 6, Issue 1, January (2015), pp. 401-408 © IAEME 401 A. Selvarani & Kanagaraj Venusamy, “A Study of Technopreneurship In Small And Medium Industry. Technopreneurship As A Firm Strategy: Links To Innovation, Creation And Performance” – (ICAM 2015) A STUDY OF TECHNOPRENEURSHIP IN SMALL AND MEDIUM INDUSTRY. TECHNOPRENEURSHIP AS A FIRM STRATEGY: LINKS TO INNOVATION, CREATION AND PERFORMANCE Dr. A. Selvarani Associate Professor, Jamal Institute of Management, Jamal Mohamed College, Trichy, Tamil Nadu. Kanagaraj Venusamy Electrical, Electronics Engineering Department, Al Musanna College of Technology.Directorate of Technological Education, Muladdah Musanna, Sultanate of Oman. ABSTRACT Technopreneurship it is a simple entrepreneurship in a technology intensive context. It is a process of merging technology prowess and entrepreneurial talent and skills. (Technology + Entrepreneurship = Technopreneurship). A person who undertakes risks that has the chance of profit. Technopreneurs distinguishes themselves through their ability to accumulate and manage knowledge, as well as their ability to mobilized resources to achieve a specified business or social goal. The Technopreneur is a bold, imaginative deviator from established business methods and practices who constantly seeks the opportunity to commercialize new products, technologies, processes, and arrangements. (Baumol). Keywords: Technopreneurship, Technological Innovation, SMEs. INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 1, January (2015), pp. 401-408 © IAEME: http://www.iaeme.com/IJM.asp Journal Impact Factor (2014): 7.2230 (Calculated by GISI) www.jifactor.com IJM © I A E M E