Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2000 Proceedings Americas Conference on Information Systems (AMCIS) 1-1-2000 Broker Models for Mass Customization Based Electronic Commerce Ralf Reichwald Technische Universitat Munchen, reichwald@ws.tum.de Frank T. Piller Technische Universitat Munchen, piller@ws.tum.de Kathrin Moeslein Technische Universitat Munchen, moeslein@ws.tum.de Christoph Lohse Technische Universitat Munchen, lohse@ws.tum.de Follow this and additional works at: htp://aisel.aisnet.org/amcis2000 his material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2000 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Reichwald, Ralf; Piller, Frank T.; Moeslein, Kathrin; and Lohse, Christoph, "Broker Models for Mass Customization Based Electronic Commerce" (2000). AMCIS 2000 Proceedings. Paper 143. htp://aisel.aisnet.org/amcis2000/143