International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 4, Issue 3, May- June (2013) 82 CUSTOMER PERCEPTION OF HEALTH INSURANCE (HI) PRODUCTS: A STUDY IN IMPHAL CITY, MANIPUR (INDIA) Rajesh Singh Kumabam*, Dr. Ch. Ibohal Meitei**, S. Sureshkumar Singh*** and K. Birjit Singh**** *Rajesh Singh Kumabam is a Research Scholar in Manipur Institute of Management Studies (MIMS), Manipur University (A Central University), Imphal – 795003, India. **Dr. Ch. Ibohal Meitei is Professor in Manipur Institute of Management Studies (MIMS), Manipur University (A Central University), Imphal – 795003, India. ***S. Sureshkumar Singh is a Research Scholar in Manipur Institute of Management Studies (MIMS), Manipur University (A Central University), Imphal – 795003, India. ****K. Birjit Singh is a Research Scholar in Manipur Institute of Management Studies (MIMS), Manipur University (A Central University), Imphal – 795003, India. ABSTRACT Health is a major concern for each and every individual. However, there is less debate on Health Insurance (HI). This paper attempts to shed light on the existing business environment of Health Insurance (HI) in Manipur and study customer perception of Health Insurance (HI) in Awareness Level, Schemes, Claim Procedure, Premium and Exclusions of Diseases covered under Health Insurance Scheme etc. Further it tries to find out the factors that influence buying behavior while opting for a Health Insurance Product. This paper concludes with precise concluding remark on the role of all stakeholders including existing clients, raising the level of awareness of Health Insurance (HI) and making all understand the finer points about the features of it for drawing the full benefits of Health Insurance (HI). These findings may be of some use to Decision Makers of Health Insurance Service provider in Imphal City, Manipur (India). Keywords: Health Insurance, Awareness, Perception and Buying Behavior INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 4, Issue 3, (May - June 2013), pp. 82-95 © IAEME: www.iaeme.com/ijm.asp Journal Impact Factor (2013): 6.9071 (Calculated by GISI) www.jifactor.com IJM © I A E M E