Voprosy filosofii i psikhologii, 2015, Vol. (6), Is. 4 242 Copyright © 2015 by Academic Publishing House Researcher Published in the Russian Federation Voprosy filosofii i psikhologii Has been issued since 1889. ISSN 2409-3602 Vol. 6, Is. 4, pp. 242-249, 2015 DOI: 10.13187/vfp.2015.6.242 www.ejournal20.com Articles and Statements UDC 1 Ideological and Philosophical Analysis of the Functioning of Media in Society and Media Texts on Media Education Classes Alexander Fedorov Anton Chekhov Taganrog Institute, Russian Federation branch of Rostov State University of Economics Doctor of Pedagogy, professor E-mail: mediashkola@rambler.ru Abstract The article presents the ideological and philosophical analysis of the functioning of media in society and media texts: analysis of the ideological, philosophical aspects of media sphere. Theoretical basis there is an ideological theory of media. It is assumed that the media are able to deliberately influence public opinion, including in the interests of a particular social class, race or nation. Pedagogical strategy of media education is reduced to the study of political, philosophical, social, and economic aspects of the national media, to analyze the numerous contradictions that contain these issues from the perspective of a particular class, race, religion or nation. In this case, the audience should be able to define: the difference between media images and well-known facts; the reliability of the source; the accuracy of the determination; valid and invalid statements; the difference between the primary and secondary information, approval; partiality of judgment; installed and uninstalled judgment; vague and ambiguous arguments; a logical inconsistency in the chain of reasoning; the force of the argument. Keywords: ideological and philosophical analysis, media, media texts, media education, media literacy, media competence, students. Introduction Ideological analysis and philosophical analysis of the functioning of media in society and media texts: analysis of the ideological, philosophical aspects of media sphere. Theoretical basis there is an ideological theory of media. It is assumed that the media are able to deliberately influence public opinion, including in the interests of a particular social class, race or nation. Pedagogical strategy of media education is reduced to the study of political, philosophical, social, and economic aspects of the national media, to analyze the numerous contradictions that contain these issues from the perspective of a particular class, race, religion or nation [Piette & Giroux, 1997, p.102].