Australian Journal of Commerce Study ISSN：2203-9422 (Print) ISSN：2203-9430 (Online) Australian Society for Commerce Industry & Engineering www.scie.org.au 27 An Evaluation of Marketing Strategies (6Ps) on Commercial Banks Performance in Ogun-State of Nigeria Babalola BTA Department of General Studies, School of Communication and Technology, (234)8039133356 Salako M. A. Department of Banking and Finance, School of Communication and Technology, (234)8037118449 Yusuf Sulaimon Aremu (Corresponding Author) Department of General Studies, School of Communication and Technology, Moshood Abiola Polytechnic, PMB 2210, Abeokuta, Ogun-State. Nigeria. (234)7038065172 Email: Yusufsulaimonaremu@yahoo.com The research is financed by the researchers Abstract The study empirically examined the impact of marketing strategies 6Ps on commercial banks performance in Ogun-State, Nigeria. The objective of the study is to evaluate to what extent the „Product Development, Pricing Strategy, Physical Distribution Strategy, Personal Selling and Process were implemented to promote the commercial banks‟ performance in Ogun-State, Nigeria. The study adopted Quantitative Survey Research Design and uses the multistage sampling method in its bid to obtain representative sample. One-Sample T test is used to analyse the responses and the chi-square test statistic is used to test the relationship between the marketing strategies and the commercial banks performance. The study finds that the marketing mix adopted by the commercial banks in Ogun-State has significant impact on the performance of the banks. This study concludes that customer satisfaction significantly promote the performance of commercial banks. Hence, the study recommends among others that the spreading of the branches and the ATM points in the state must be carefully done by not establishing branches and providing ATM machines in the area that will not be economically viable and serves as the drag to the performance and growth of the commercial banks in Ogun-State. In addition, the commercial banks should utilize the advantages of the newly introduced cashless policy of CBN by engaging more of their customers and prospective customers to use the Point of Sales machine, electronic and telephone banking services to carry out their transactions which will go a long way in reducing the risk associated with the cash handling and the opportunity cost of physical transportation to the banks locations. Keywords: Product Development, Pricing Strategy, Physical Distribution Strategy, Personal Selling, Process, Commercial Bank Performance, Commercial Banks. 1 Introduction Commercial bank as a component of Deposit Money Banks (DMBs) plays significant role of mobilizing savings from surplus sector to the deficit sectors in the economy with the aim of achieving the goals of profitability, liquidity and solvency. It is important to note that this function is critical to the success of any economy. And, in a bid to achieve these goals, considering the constraints imposed by the CBN regulations and the economic nature of the population of Ogun-State who are characterized as 5.2% are fairly rich; 1.0% are rich; 69.2% are moderate; 2.7 % and 21.8% are very