Accepted for publication to the January 2012 special issue of International Journal of Business Insights and Transformation. Preprint version of the article (without special fonts and spacing). Strategic Environmental Sustainability Management: Highlighting the Need and Opportunities to Recognize Environmentally-Hidden Economic Sectors By Mark Starik, Ph.D George Washington University Scot Holliday, Ed.D. George Washington University Bruce Paton, Ph.D. San Francisco State University Abstract Strategic environmental sustainability management is and can be practiced in a wide variety of economic sectors worldwide, but many such sectors have yet to be recognized for doing so. This paper identifies three global economic sectors --- the direct selling, sports, and military sectors --- as exhibiting “environmentally-hidden” profiles, and discusses reasons why that situation exists, why it deserves attention, and how it can be addressed. In addition, the paper forwards several suggestions that emanate from that analysis on how strategic environmental sustainability management can be upgraded to produce better environmentally sustainable results. Finally, implications are advanced for researchers to explore and for practitioners to encourage other “environmentally- hidden” economic sectors to upgrade their environmental profiles for more significant and urgently necessary societal greening. Keywords: Environmental Sustainability, Innovation, Strategic Environmental Management, Environmentally-Hidden Economic Sectors JEL Classifications: Q56, O31, P48, N50, M14, L1